Social Awarness Campaign - DingoDogDesigns

SOCIAL AWARNESS CAMPIAGN

This project was created as a hypothetical social awarness compaign for the United States Army. A lot of my family has served in the Air Force, however, they work along side the army. This campaign is to bring awareness towards the effects cigarettes, not only do cigarettes affect those who smoke it also impacts those around them, such as their children. I have family history of smokers, one who passed away due to smoking. I want my campaign to make people feel uncomfortable and educate people on the effects. I wanted the main focus to be the children, since most military members have children. I used a bear, army men and a baby bottle to symbolize children. By implimenting cigarettes and ask to the toys it gives it a bit of a darker feel which is meant it have a harsh impact on. It's important to design something that has an impact on people so it will deter away from cigarettes and make them think about who it effects.